Spot on Linz

Empty shop windows are boring. Especially in good locations, they are also unused presentation areas that can offer local businesses a valuable temporary stage. The heart of the installation is a voluminous arrangement of controllable LED lights. Viewers can design individual messages using their smartphones and send them directly to the system. A jury regularly selects young companies and startups to be featured in the shop windows. As soon as a passer-by stands on a marked point, the complex arrangement of lamps and light unravels for the viewer and an interactive ticker becomes legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window. WE. LOVE. LINZ.