Interactive Light Space for ZKW Group at IAA

The ZKW Group presented groundbreaking lighting concepts for autonomous driving at the 67th IAA Passenger Cars in Frankfurt with a spectacularly immersive interactive space of pure light, designed and built by Responsive Spaces. Two huge LED walls presented the lighting manufacturer’s visions in nine 3-D animated mini-stories, with the interactive light room involving the viewers and creating a memorable experience and highlighting the brand.